People rarely buy what they need. They buy what they want.
SETH GODINIf you try to delight the undelightable, you’ve made yourself miserable for no reason.
More Seth Godin Quotes
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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You don’t launch a popular blog, you build one.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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We fail when we give up too soon.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Many people believe that great designers get great clients. It’s the other way around.
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Art is the act of navigating without a map.
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Just because something is easy to measure doesn’t mean it’s important.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN






