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If you try to delight the undelightable, you’ve made yourself miserable for no reason.

Seth Godin

Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN

Artist Attitude Inspirational Life
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want

If you try to delight the undelightable, you’ve made yourself miserable for no reason.

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If you try to delight the undelightable, you’ve made yourself miserable for no reason.

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Popular Authors

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