The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINChange isn’t made by asking permission. Change is made by asking forgiveness, later.
More Seth Godin Quotes
-
-
As long as you want to please everyone, you won’t please anyone.
SETH GODIN -
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN -
Why waste a sentence saying nothing?
SETH GODIN -
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN -
You can be right or you can have empathy. You can’t do both.
SETH GODIN -
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN -
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN -
A book is a souvenir of an idea.
SETH GODIN -
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN -
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN -
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN -
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN -
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN -
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN -
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN






