There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODINYour art is the act of taking personal responsibility, challenging the status quo, and changing people.
More Seth Godin Quotes
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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If you hear my idea and dont believe it , thats not your fault its mine.
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The habit of doing more than is necessary can only be earned through practice.
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We fail when we give up too soon.
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A brand that stands for what all brands stand for stands for nothing much.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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We’re all born creative, it takes a little while to become afraid.
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Many people believe that great designers get great clients. It’s the other way around.
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Just about anything worth doing is worth doing better.
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The first rule of doing work that matters: Go to work on a regular basis.
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Don’t waste time looking for a better pencil: learn to write better.
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If you are wiling to do something that might not work, you are closer to being an artist.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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As long as you want to please everyone, you won’t please anyone.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Don’t be different just to be different. Be different to be better.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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You can be right or you can have empathy. You can’t do both.
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If you wait until there is another case study in your industry, you will be too late!
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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There’s a big difference between not settling and not starting.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN