Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODINThe organizations of the future are filled with smart, fast, flexible people on a mission
More Seth Godin Quotes
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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As soon as we associate reading with a test, we’ve missed the point.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Ideas that spread win.
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The job is not your work; what you do with your heart and soul is the work.
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Soon is not as good as now.
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Facts are irrelevant. What matters is what the consumer believes.
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People talking about you is far more effective than talking about yourself.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Your best customers are worth far more than your average customers.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN