A brand that stands for what all brands stand for stands for nothing much.
SETH GODINThe person who fails the most wins.
More Seth Godin Quotes
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Don’t be different just to be different. Be different to be better.
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The cost of being wrong is less than the cost of doing nothing.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Learning is not watching a video, learning is taking action and seeing what happens.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Not adding value is the same as taking it away.
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Keep starting until you finish.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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If you wait until there is another case study in your industry, you will be too late!
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN