So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODINThe person who fails the most wins.
More Seth Godin Quotes
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Your generosity is more important than your perfection.
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If I fail more than you do, I win.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Make enough mole hills, and eventually you will build a mountain.
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Just about anything worth doing is worth doing better.
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The job is not your work; what you do with your heart and soul is the work.
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Too often, the person who wrecks our work is us.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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People rarely buy what they need. They buy what they want.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Be relentlessly generous, without focusing on when it will come back to you.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN