Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODINThe person who fails the most wins.
More Seth Godin Quotes
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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The person who fails the most wins.
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Why waste a sentence saying nothing?
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Many people believe that great designers get great clients. It’s the other way around.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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Your best customers are worth far more than your average customers.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN