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Defending mediocrity is exhausting.

Seth Godin

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People

Defending mediocrity is exhausting.

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Defending mediocrity is exhausting.

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