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Defending mediocrity is exhausting.

Seth Godin

In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values

Defending mediocrity is exhausting.

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Defending mediocrity is exhausting.

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