Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODINFire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
More Seth Godin Quotes
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A brand that stands for what all brands stand for stands for nothing much.
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Just because something is easy to measure doesn’t mean it’s important.
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Your best customers are worth far more than your average customers.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Own your dreams. There is no better way to make them happen.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Don’t find customers for your products, find products for your customers.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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Your generosity is more important than your perfection.
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Many people believe that great designers get great clients. It’s the other way around.
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Figure out the people part and the technology gets a whole lot simpler.
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Don’t create for the masses. Create for the people who are your kind of weird.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN