The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODINIf you want to be a leader, go lead
More Seth Godin Quotes
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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People talking about you is far more effective than talking about yourself.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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There’s a big difference between not settling and not starting.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Why waste a sentence saying nothing?
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Anyone who says failure is not an option has also ruled out innovation.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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You don’t need more time in your day. You need to decide.
SETH GODIN