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Just because something is easy to measure doesn’t mean it’s important.

Seth Godin

The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
If you hear my idea and dont believe it , thats not your fault its mine.
SETH GODIN

Believe Faults Ideas
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People

Just because something is easy to measure doesn’t mean it’s important.

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Just because something is easy to measure doesn’t mean it’s important.

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