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Just because something is easy to measure doesn’t mean it’s important.

Seth Godin

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple

Just because something is easy to measure doesn’t mean it’s important.

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Just because something is easy to measure doesn’t mean it’s important.

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