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Just because something is easy to measure doesn’t mean it’s important.

Seth Godin

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles

Just because something is easy to measure doesn’t mean it’s important.

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Just because something is easy to measure doesn’t mean it’s important.

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