Playing safe is very risky.
SETH GODINWhy waste a sentence saying nothing?
More Seth Godin Quotes
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Own your dreams. There is no better way to make them happen.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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A book is a souvenir of an idea.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Remarkable visions and genuine insights are always met with resistance.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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We fail when we give up too soon.
SETH GODIN