The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINNo one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
More Seth Godin Quotes
-
-
People rarely buy what they need. They buy what they want.
SETH GODIN -
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN -
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN -
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN -
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN -
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN -
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN -
Art is the act of navigating without a map.
SETH GODIN -
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN -
You are not your resume, you are your work.
SETH GODIN -
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN -
The person who fails the most wins.
SETH GODIN -
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN -
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN -
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN






