Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODINNo one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
More Seth Godin Quotes
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Too often, the person who wrecks our work is us.
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The habit of doing more than is necessary can only be earned through practice.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Your generosity is more important than your perfection.
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Leadership is the art of giving people a platform for spreading ideas that work.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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A book is a souvenir of an idea.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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As long as you want to please everyone, you won’t please anyone.
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If you wait until there is another case study in your industry, you will be too late!
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Connect, create meaning, make a difference, matter, be missed.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Go ahead, do something impossible.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Soon is not as good as now.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN