Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODINNo one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
More Seth Godin Quotes
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Why waste a sentence saying nothing?
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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Don’t find customers for your products, find products for your customers.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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Many people believe that great designers get great clients. It’s the other way around.
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Keep starting until you finish.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Connect, create meaning, make a difference, matter, be missed.
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Quit or be exceptional. Average is for losers.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN