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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.

Seth Godin

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN

Artist Attitude Inspirational Life
Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODIN

Leadership Mean Teamwork
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
SETH GODIN

Art Being Huaman Impact Unique
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Keep starting until you finish.
SETH GODIN

Finish Keep Starting

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.

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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.

Related Topics

Popular Authors

More Seth Godin Quotes