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Make enough mole hills, and eventually you will build a mountain.

Seth Godin

Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple

Make enough mole hills, and eventually you will build a mountain.

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Make enough mole hills, and eventually you will build a mountain.

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