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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

Seth Godin

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

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Popular Authors

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