Making promises and keeping them is a great way to build a brand.
SETH GODINGratitude and opportunity create more of the same.
More Seth Godin Quotes
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If I fail more than you do, I win.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Don’t find customers for your products, find products for your customers.
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The person who fails the most wins.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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If you’re not the best in the world at what you do, then you have to get better.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN