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Successful people are successful for one simple reason: they think about failure differently.

Seth Godin

I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way

Successful people are successful for one simple reason: they think about failure differently.

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Successful people are successful for one simple reason: they think about failure differently.

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