A brand that stands for what all brands stand for stands for nothing much.
SETH GODINSuccessful people are successful for one simple reason: they think about failure differently.
More Seth Godin Quotes
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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You don’t launch a popular blog, you build one.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Playing safe is very risky.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Defending mediocrity is exhausting.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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Be relentlessly generous, without focusing on when it will come back to you.
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Facts are irrelevant. What matters is what the consumer believes.
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Just because something is easy to measure doesn’t mean it’s important.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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Keep starting until you finish.
SETH GODIN