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Making promises and keeping them is a great way to build a brand.

Seth Godin

Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen

Making promises and keeping them is a great way to build a brand.

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Making promises and keeping them is a great way to build a brand.

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