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Making promises and keeping them is a great way to build a brand.

Seth Godin

Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable

Making promises and keeping them is a great way to build a brand.

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Making promises and keeping them is a great way to build a brand.

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