So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODINSeek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
More Seth Godin Quotes
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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Be relentlessly generous, without focusing on when it will come back to you.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Facts are irrelevant. What matters is what the consumer believes.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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If you can’t state your position in eight words, you don’t have a position.
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Defending mediocrity is exhausting.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN







