You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODINFacts are irrelevant. What matters is what the consumer believes.
More Seth Godin Quotes
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Defending mediocrity is exhausting.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Anyone who says failure is not an option has also ruled out innovation.
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Why waste a sentence saying nothing?
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Nine years of experience is very different from one year of experience, nine times.
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Make enough mole hills, and eventually you will build a mountain.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Making promises and keeping them is a great way to build a brand.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Not adding value is the same as taking it away.
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If you can’t state your position in eight words, you don’t have a position.
SETH GODIN