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Facts are irrelevant. What matters is what the consumer believes.

Seth Godin

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World

Facts are irrelevant. What matters is what the consumer believes.

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Facts are irrelevant. What matters is what the consumer believes.

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