“Creativity varies inversely with the number of cooks involved in the broth.”

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Teenagers travel in droves, packs, swarms. … To the librarian, they’re a gaggle of geese. To the cook, they’re a scourge of locusts. To department stores, they’re a big beautiful exaltation of larks … all lovely and loose and jingly.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

To be a success in advertising you must want to fill other people with a passion for possession.

deferring gratification is a good definition of being civilized.

What is the worst is a fashion designer who talks all the time of his or her creativity, what they are, how they evolved. Just do it and shut up.

Creativity is the encounter of the intensively conscious human being with his world.

Responsibility is what awaits outside the Eden of Creativity.

Creativity arises out of the tension between spontaneity and limitations, the latter (like the river banks) forcing the spontaneity into the various forms which are essential to the work of art or poem.

Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.

I don’t think I have the kind of creativity to write fiction.

The creative union of the conscious with the unconscious is what one usually calls ‘inspiration.’

Classes will dull your mind, destroy the potential for authentic creativity.