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Don’t punk out and don’t quit.

Ben Horowitz

The bigger you get, the harder this gets because the more aggressive the people working for you are.
BEN HOROWITZ

Bigger Management People
When you’re making a critical decision, you have to understand how it’s going to be interpreted from all points of view. Not just your point of view, not just the person you’re talking to, but the people that aren’t in the room. Everybody else.
BEN HOROWITZ

Critical Decisions Talking Views
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories
When I was CEO, and I’d listen to music, a lot of people listen to music and you get inspiration from it. And a lot of things in hip hop are very instructive for being in business. Particularly, hip hop is a lot about business, and so it was very useful for me in any job.
BEN HOROWITZ

Express Inspiration Jobs People
Volatility and length, that’s the value on an option. 10 years on a startup stock, that’s a big valuable thing.
BEN HOROWITZ

Length Management Years
Here’s Kanye, the great musical genius of his generation in hip hop, but, like, society really can’t even deal with him because he’s always saying something that people go, ‘Oh, I can’t believe Kanye said that. I can’t believe he did that.’
BEN HOROWITZ

Believe Musical Genius People
The only thing that prepares you to run a company is running a company.
BEN HOROWITZ

Company Repair Running
Wartime CEO is too busy fighting the enemy to read management books written by consultants who have never managed a fruit stand.
BEN HOROWITZ

Book Enemy Fighting
You don’t need every investor to believe that you can succeed. You only need one.
BEN HOROWITZ

Believe Inspiration Needs
Relationships built from a business do better than the reverse.
BEN HOROWITZ

Better Built Relationship Reverse
In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
BEN HOROWITZ

Decision Found Important
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
How do you make your company a good place to work in general? That’s a really really really large and complex set of skills.
BEN HOROWITZ

Jobs Skills Training
You can take somebody’s job, you have to take their job, but you don’t have to take their dignity.
BEN HOROWITZ

Dignity Jobs Management
As companies move to web-based computing they get a lot more servers, which are difficult to manage and control. All kinds of problems can arise – security, quality and worms.
BEN HOROWITZ

Kind Moving Quality

Don’t punk out and don’t quit.

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Don’t punk out and don’t quit.

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