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I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.

Ben Horowitz

Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns
Business ends up being very dynamic and situational.
BEN HOROWITZ

Business Dynamic Ends Situation
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories
I don’t believe in statistics. I believe in calculus.
BEN HOROWITZ

Believe Statistics
Here’s Kanye, the great musical genius of his generation in hip hop, but, like, society really can’t even deal with him because he’s always saying something that people go, ‘Oh, I can’t believe Kanye said that. I can’t believe he did that.’
BEN HOROWITZ

Believe Musical Genius People
There are no shortcuts to knowledge, especially knowledge gained from personal experience. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.
BEN HOROWITZ

Knowing Knowledge Gain Nothing Shortcut
In a company, hundreds of decisions get made, but objectives and goals are thin.
BEN HOROWITZ

Decision Goal Made
Early in my career as an engineer, I’d learned that all decisions were objective until the first line of code was written. After that, all decisions were emotional.
BEN HOROWITZ

Career Decision Emotional
The important thing about mobile is, everybody has a computer in their pocket. The implications of so many people connected to the Internet all the time from the standpoint of education is incredible.
BEN HOROWITZ

Important People Phones
What do you get when you cross a herd of sheep with a herd of lemmings? A herd of venture capitalists.
BEN HOROWITZ

Lemming Sheep Venture
Note to self: It’s a good idea to ask, “What am I not doing?
BEN HOROWITZ

Ask Good Ideas Notes Self
The only thing that prepares you to run a company is running a company.
BEN HOROWITZ

Company Repair Running
The right answer on raises is you have to be formal. You have to be formal to save your own culture.
BEN HOROWITZ

Answer Culture Management
Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.
BEN HOROWITZ

Great Company Investment Stage

I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.

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I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.

Related Topics

Popular Authors

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