When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUDisorder came from order, fear came from courage, weakness came from strength.
More Sun Tzu Quotes
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Opportunities multiply as they are seized.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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If the mind is willing, the flesh could go on and on without many things.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Always mystify, mislead, and surprise the enemy if possible.
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To know your Enemy, you must become your Enemy.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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Do many calculations lead to victory, and few calculations to defeat.
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The greatest victory is that which requires no battle.
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Disorder came from order, fear came from courage, weakness came from strength.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
SUN TZU