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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Ben Horowitz

For example, the vast majority of security break-ins occur as a result of problems with known fixes. With an automated system, you can keep up to date.
BEN HOROWITZ

Date Example Majority Problem Result
One of the great things about building a tech company is the amazing people that you can hire.
BEN HOROWITZ

Building Great People Things
There are no shortcuts to knowledge, especially knowledge gained from personal experience. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.
BEN HOROWITZ

Knowing Knowledge Gain Nothing Shortcut
Mark [Andressen] was more popular than me at the time … He was like Beyoncé, I was Kelly Rowlings
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Beyonce Mark More Popular Time
Your employees know each other better than they know you.
BEN HOROWITZ

Employee Knows Management
Nothing motivates a great employee more than a mission that’s so important that it supersedes everyone’s personal ambition.
BEN HOROWITZ

Ambition Important Mission
There are no silver bullets.
BEN HOROWITZ

Bullets Growth No Silver
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
As a company grows, communication becomes its biggest challenge.
BEN HOROWITZ

Challenges Communication Company
When you’re making a critical decision, you have to understand how it’s going to be interpreted from all points of view. Not just your point of view, not just the person you’re talking to, but the people that aren’t in the room. Everybody else.
BEN HOROWITZ

Critical Decisions Talking Views
Early in my career as an engineer, I’d learned that all decisions were objective until the first line of code was written. After that, all decisions were emotional.
BEN HOROWITZ

Career Decision Emotional
In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
BEN HOROWITZ

Decision Found Important
You don’t need every investor to believe that you can succeed. You only need one.
BEN HOROWITZ

Believe Inspiration Needs
A key thing in being a leader is you’ve got to pause yourself.
BEN HOROWITZ

Keys Leader Management
A lot of it is on the job training, combined with excellent mentorship.
BEN HOROWITZ

Excellent Job Lot Mentorship Training

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Related Topics

Popular Authors

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