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I think test screening works at its best when the audience knows what it’s getting.

Barry Levinson

You do understand that you can’t force the situation, but in terms of how you edit, you can define that to take the audience along, whether it be a storyline or a character moment that we can play out. The more experience you’ve had, the more beneficial it is, period.
BARRY LEVINSON

Character Moments Play
I play around with human things, human relationships and that, and allow that kind of talk to work in that way, on that level.
BARRY LEVINSON

Human Human Relationships Kind Relations
As soon as digital editing came about, I immediately made the switch to digital.
BARRY LEVINSON

Digital Editing Made
It’s always hard to explain why an audience ultimately responds to a movie.
BARRY LEVINSON

Audience Hard Respond Ultimately
Some actors are supposed to be very difficult, but I’ve not found that to be the situation.
BARRY LEVINSON

Actors Found Difficult
A lot of time mistakes are very interesting – you look for the behaviour that’s not the one you expect.
BARRY LEVINSON

Interesting Looks Mistake
I think certain movies work and that is part of the magic of it all. We can’t truly define why something succeeds.
BARRY LEVINSON

Magic Succeed Thinking
Craig Nelson who is an actor and is in a show called Coach in the United States. We began to do some improvisational stuff and we used to get laughs and things.
BARRY LEVINSON

Actors Country Laughing United States
I do know when you look at some ballplayer and all of a sudden he is the size of a truck something is wrong.
BARRY LEVINSON

Looks Size Truck Wrong
I thought a great line in the What Just Happened movie said, “We’re just the mayonnaise.”
BARRY LEVINSON

Happened Line Mayonnaise Movie Thought
First of all, just to get Diner made would have been an achievement in that I got a chance to direct.
BARRY LEVINSON

Achievement First
They’re intimidating the networks and levying these fines, so the networks are not sure of what they can or can’t do.
BARRY LEVINSON

Fine Intimidation Network Sure
Ronald Reagan was this actor who was going to be president, and he was very charming. What he had was, he talked about America in ways that got people all caught up in it. He was creating this America – it could even be the mythical “America” – that we subscribe to.
BARRY LEVINSON

Charming People President
I’ve had a lot of movies that didn’t get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.
BARRY LEVINSON

Film Movie Number Screening Survive Time
I don’t know that you can do it as a satire. I mean, the business is crazy enough as it is. It’s like doing Wag The Dog – we took a thing that was almost completely absurd on one level, and then ultimately those things came about.
BARRY LEVINSON

Crazy Dog Mean
When I began to think about the head of the family, the storyteller, the rise of television which became the new storyteller, the break-up of the American family as an idea and then Avalon came.
BARRY LEVINSON

Break Idea Thinking Up

I think test screening works at its best when the audience knows what it’s getting.

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I think test screening works at its best when the audience knows what it’s getting.

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