“Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.”

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I remember what it was like to grow up in the South in the 1960s and 1970s.

I am driven by great work and seeing people do incredible things and having a part in that.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.

An acorn would never brag about giving shade.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Our message, to people around the country and around the world, is this: Apple is open.

Android dominates the mobile malware market.

So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.

A great product isn’t just a collection of features. It’s how it all works together.

Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.

There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.

Anything can change, because the smartphone revolution is still in the early stages.

Music is where I started. It’s kind of the base of everything.

My definition of slavery is the deprivation of human volition, any form of relationship between two peoples which is based on the deprivation of volition of one side.

It is proof of a base and low mind for one to wish to think with the masses or majority, merely because the majority is the majority.

All of us failed to match our dreams of perfection. So I rate us on the base of our splendid failure to do the impossible.

But theater, because of its nature, both text, images, multimedia effects, has a wider base of communication with an audience. That’s why I call it the most social of the various art forms.

I think it’s good for a fan base because as we all know the majority of the fans are white America. And if you just had a couple of white guys in there, you might get them a little excited.

We did not want, from garbage and nuclear wastes to sludge from sewage to entire ships that had reached the end of their useful life.

Everything we do in life is based on fear, especially love.