“Plant a good seed in the right spot and it will grow without further coaxing”

Design your life to minimize reliance on willpower.

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Design your site so it looks professional

Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

Put hot triggers in the path of motivated people.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

It’s very embarrassing to be put on the spot.

We all have strengths, weaknesses and blind spots. In fact, an average person has 3.4 blind spots.

There is this peculiar blind spot in the culture of academic medicine around whether withholding trial results is research misconduct. People who work in any industry can reinforce each others’ ideas about what is okay.

I’ve always had a soft spot for Phil Collins. He’s a great vocalist.

A zebra can not change it’s spots.