“Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.”

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I remember what it was like to grow up in the South in the 1960s and 1970s.

I am driven by great work and seeing people do incredible things and having a part in that.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.

An acorn would never brag about giving shade.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Our message, to people around the country and around the world, is this: Apple is open.

Android dominates the mobile malware market.

So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.

A great product isn’t just a collection of features. It’s how it all works together.

Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.

There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.

Anything can change, because the smartphone revolution is still in the early stages.