Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
More Tim Cook Quotes
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Excellence has become a habit.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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From our point of view it’s important that Apple not be the developer for the world.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK






