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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.

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Area Creativity Discipline Innovation One Some Something Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Different Encumbered Legacy Table Thing View
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK

Competition Complete Everybody Honesty Long Own People Stuff Well
People are running huge enterprises off of hacking and stealing data.
TIM COOK

Data Enterprise Hack Huge People Run Stael
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK

Company Data Everyone Follow Make Money Personal Right Think Worried
Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK

Advancement Announce Biggest iPhone Please Today
The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer Meeting
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK

Compare Confuse Goal Price Revenue Something
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK

Better Encryption Much Own Person Think View
It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK

Innovative Lifetime Most People Earth Privilege Work
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK

Ahead Apple Best Confident Continue Lie Magical Make Place Together Year
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
From our point of view it’s important that Apple not be the developer for the world.
TIM COOK

Apple Developer Important The Point View World
Android dominates the mobile malware market.
TIM COOK

Android Dominate Malware Market Mobile
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK

Able Banking Encryption Online

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