“Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.”

Design your life to minimize reliance on willpower.

Plant a good seed in the right spot and it will grow without further coaxing

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Design your site so it looks professional

Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

Put hot triggers in the path of motivated people.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.