“I try to make music with emotion and integrity. And authenticity.”

I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam’s fantastic legacy and move the company into its next groundbreaking era.

I listen to everything – from Sarah McLachlan and Alanis Morissette all the way down to rap like Scarface, UGK and Lauryn Hill.

Biggie was the King Of New York as a rapper. There’s a lot more dangerous guys than Biggie Smalls out there, you know what I’m saying? John Gotti was way closer to King Of New York than him.

When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to… because I was looking for a deal. I didn’t have this grand scheme of starting a record company and then morphing into a clothing empire.

My passion is music, you know, and music influences culture, influences lifestyle, which leads me to ‘Roc-A-Wear’. I was forced to be an entrepreneur, so that led me to be CEO of ‘Roc-A-Fella’ records, which lead to Def Jam.

I’ve never looked at myself and said that I need to be a certain way to be around a certain sort of people.

Primarily I see myself as so much more than a rapper. I really believe I am the voice for a lot of people who don’t have that microphone or who can’t rap.

Successful people have a bigger fear of failure than people who’ve never done anything because if you haven’t been successful, then you don’t know how it feels to lose it all.

Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.

If I go into a studio and find my truth of the moment, there are a number of people in the world who can relate to what I’m saying and are going to buy into what I’m doing. Not because it’s the new thing of the moment, but because it’s genuine emotion. Its how I feel. This is how I articulate the world.

I’m just making an observation. They’re crying out for the love that maybe they didn’t get at home, and they got everything.

People really feel like music is free but will pay $6 for water. You can drink water free out of the tap, and it’s good water. But they’re OK paying for it.

By the time I got to record my first album, I was 26, I didn’t need pen or paper – my memory had been trained just to listen to a song, think of the words, and lay them to tape.

As an artist, you make music. And if you see people who don’t know how to market your music, you get involved in it. Otherwise, what you want to accomplish ‘gets lost in translation’ – no pun intended.

For me, being with Obama or having dinner with Bill Clinton… it’s crazy. It’s mind-blowing, because where I come from is just another world. We were just ignored by politicians – by America in general.

My first album didn’t come out until I was 26.

You still won’t be perfect, but success isn’t about perfection-it is about authenticity. You are a success if you are being your real, authentic self.

Busyness is the unrivaled archenemy of spiritual authenticity.

Stay true to yourself. People respond to authenticity.

It takes a lot of courage to be the same person on the outside that you are on the inside.

Authenticity and sincerity were the most important unifying principles of all these apparently different essays.

The crucial ingredient in the success of any brand is its claim to authenticity.

Jorge Luis Borges was lamenting a variety of Orientalism that was used to measure the alleged authenticity of Argentine and Latin American writers in the midcentury.

Our primordial purpose is to respond to the impulsion from within to solve the mystery of our individual existence, to find and be the authentic Self that is, has been and ever shall be.