“Rap for me is like making movies, telling stories, and getting the emotions of the songs through in just as deep a way.”

You don’t have that fear. So why do you think people get stuck in those boxes? It’s that fear of going back down.

My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time, whatever direction I’m heading in. And hopefully, everyone follows.

Excellence is being able to perform at a high level over and over again. You can hit a half-court shot once. That’s just the luck of the draw. If you consistently do it… that’s excellence.

Everyone’s supposed to stay in their lines and be neat. ‘You’re a rapper. You’re supposed to rap, carry a boom box, wear chains, and go to the club – that’s all you do. What are you doing collecting art?

They say a midget standing on a giant’s shoulders can see much further than the giant. So I got the whole rap world on my shoulders, they trying to see further than I am.

I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam’s fantastic legacy and move the company into its next groundbreaking era.

I listen to everything – from Sarah McLachlan and Alanis Morissette all the way down to rap like Scarface, UGK and Lauryn Hill.

Biggie was the King Of New York as a rapper. There’s a lot more dangerous guys than Biggie Smalls out there, you know what I’m saying? John Gotti was way closer to King Of New York than him.

When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to… because I was looking for a deal. I didn’t have this grand scheme of starting a record company and then morphing into a clothing empire.

My passion is music, you know, and music influences culture, influences lifestyle, which leads me to ‘Roc-A-Wear’. I was forced to be an entrepreneur, so that led me to be CEO of ‘Roc-A-Fella’ records, which lead to Def Jam.

I’ve never looked at myself and said that I need to be a certain way to be around a certain sort of people.

Primarily I see myself as so much more than a rapper. I really believe I am the voice for a lot of people who don’t have that microphone or who can’t rap.

Successful people have a bigger fear of failure than people who’ve never done anything because if you haven’t been successful, then you don’t know how it feels to lose it all.

Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.

If I go into a studio and find my truth of the moment, there are a number of people in the world who can relate to what I’m saying and are going to buy into what I’m doing. Not because it’s the new thing of the moment, but because it’s genuine emotion. Its how I feel. This is how I articulate the world.

I’m just making an observation. They’re crying out for the love that maybe they didn’t get at home, and they got everything.

The presence of the trees was very strong…The big oaks stood so many, so massive in their other life, in their deep, rooted silence: the awe of them came on me, the religion.

There is pleasure in the pathless woods, there is rapture in the lonely shore, there is society where none intrudes, by the deep sea, and music in its roar; I love not Man the less, but Nature more.

She had been so wicked that in all her life she had done only one good deed-given an onion to a beggar. So she went to hell. As she lay in torment she saw the onion, lowered down from heaven by an angel. She caught hold of it. He began to pull her up.

When a deep injury is done us, we never recover until we forgive.

The urge to discover, to invent, to know the unknown, seems so deeply human that we cannot imagine our history without it.

When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.

When does she do all this thinking? We’re together all the time but she thinks deeply about things and with feeling and she can remember the facts. We’ve been married 48 years.

There is real danger of a disconnect between what’s on your business card and who you are deep inside, and it’s not a disconnect that the world is ready to be patient with.