“Some people are attracted to vulnerability. From my very first album, I’ve been vulnerable. I’ve always given parts of me, parts of my life – good, bad, ugly. I’ve never put up this image as a super-thug. Also, some people just like the music.”

I was talking about in slang, and it was something that people in the music business was not really privy to. They didn’t understand totally what I was saying or what I was talking about.

When you’re accustomed to wealth, you don’t show it, right? That’s why the white kids in school could wear bummy sneakers; it’s almost like, ‘Don’t show wealth – that’s crass.’

I learned to ride a ten-speed when I was 4 or 5. My uncle gave me the bike, hand-me-down, and everyone used to stare at me riding up and down this block. I was too short to reach the pedals, so I put my legs through the V of the frame. I was famous. The little kid who could ride the ten-speed.

If you look at my career and you look at the span of my work and the things I have done, as far as to garner fame, you’ll see that I have turned down more interviews than I do. Or I turn down more things than I do.

As kids, we didn’t complain about being poor; we talked about how rich we were going to be and made moves to get the lifestyle we aspired to by any means we could.

One of the reasons inequality gets so deep in this country is that everyone wants to be rich. That’s the American ideal.

Successful people have a bigger fear of failure than people who’ve never done anything because if you haven’t been successful, then you don’t know how it feels to lose it all.

You don’t have that fear. So why do you think people get stuck in those boxes? It’s that fear of going back down.

My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time, whatever direction I’m heading in. And hopefully, everyone follows.

Excellence is being able to perform at a high level over and over again. You can hit a half-court shot once. That’s just the luck of the draw. If you consistently do it… that’s excellence.

Everyone’s supposed to stay in their lines and be neat. ‘You’re a rapper. You’re supposed to rap, carry a boom box, wear chains, and go to the club – that’s all you do. What are you doing collecting art?

They say a midget standing on a giant’s shoulders can see much further than the giant. So I got the whole rap world on my shoulders, they trying to see further than I am.

I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam’s fantastic legacy and move the company into its next groundbreaking era.

I listen to everything – from Sarah McLachlan and Alanis Morissette all the way down to rap like Scarface, UGK and Lauryn Hill.

Biggie was the King Of New York as a rapper. There’s a lot more dangerous guys than Biggie Smalls out there, you know what I’m saying? John Gotti was way closer to King Of New York than him.

When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to… because I was looking for a deal. I didn’t have this grand scheme of starting a record company and then morphing into a clothing empire.

So like what I want to do is connect all of my albums and make it tell a bigger kind of story. So the first album is very focused on her family life and her love life.

So like what I want to do is connect all of my albums and make it tell a bigger kind of story. So the first album is very focused on her family life and her love life.

A concert is not a live rendition of our album. It’s a theatrical event.

An album is a project with which you have to hit hard.

Together now, new reside in the album of our gallery. People on this camera roll never came under the same roof again.

There’s plenty for me to do. There are more albums. I’ll record as long as I can and as long as my voice works as well as it does now and for as long as people want to hear me.

I don’t have to be working on an album to record a song.

I’ve had mixtapes that have been better than albums I’ve heard from other artists. I take my time; I put my heart into it.