“Some people are attracted to vulnerability. From my very first album, I’ve been vulnerable. I’ve always given parts of me, parts of my life – good, bad, ugly. I’ve never put up this image as a super-thug. Also, some people just like the music.”

I think that’s what happened to the record business when ‘Napster’ came around. The industry rejected what was happening instead of accepting it as change.

The average rap life is two or three albums. You’re lucky to get to your second album in rap!

Growing up, politics never trickled down to the areas we come from. But people from Obama’s camp, and Obama himself, reached out to me and asked for my help on the campaign. We’ve sat and had dinner, and we’ve spoken on the phone. He’s a very sharp guy. Very charming. Very cool.

I don’t think any rapper can go back. You can be a car salesman, a bank teller – I mean, really good jobs, and people are still gonna look at you and be like, ‘You used to rap; what happened?’

Hip-hop has done more for race relations than most cultural icons; and I say save Martin Luther King, because his ‘I Have A Dream’ speech was realized when Obama was elected into office.

I try to make music with emotion and integrity. And authenticity.

I’ve talked to Bill Clinton – he’s the ultimate rock star; no one’s more charming than him. People clap in a restaurant when he finishes dinner! I don’t get that treatment. I get it when I walk onstage, but not when I have dinner.

Music is everywhere – you consume it every day, everywhere you go. The content creator should be compensated. It’s only fair.

I don’t have any fear of working with Samsung because I’m not gonna let them put a phone on my forehead; that’s just never gonna happen.

I remember the first time I saw the ‘Sugarhill Gang’ on Soul Train. I was 11 or 12. I was like, ‘What’s going on? How did those guys get on national TV?’ And then, when I was a little older, a rapper from the neighborhood got a record deal. I was shocked.

I’ve said the election of Obama has made the hustler less relevant. People took it in a way that I was almost dismissing what I am. And I was like, ‘No, it’s a good thing!’

The challenge is to get everyone to respect music again, to recognize its value.

When the TV version of Annie came on, I was drawn to it. It was the struggle of this poor kid in this environment and how her life changed. It immediately resonated.

I was never a worker. And that’s not even being arrogant. I was just never a worker.

Hip-hop is more about attaining wealth. People respect success. They respect big. They don’t even have to like your music. If you’re big enough, people are drawn to you.

I never wanted to just glamorize the playa lifestyle and not touch on the down side. I wanted everyone who’s in a desperate situation to know that, if they wanna choose that kinda lifestyle, they gotta be aware of everything that comes with it! It’s not just about the cars, the ladies and the money.

I would definitely want a hit record, but I still want the success to be around the album. Only the music can help me.

I always wanted to be on tour or making albums.

It wasn’t necessary to speak on the recession, you know what I mean, but I just though it made a lot of sense. I was like, “okay, cool,” I’m going to go with this approach for the name of the album [ The Recession].

I don’t think if you set out to make an album to get a bunch of Grammy nominations… you just have to set out to make an album you’ll really love.

My dreams as a kid were so far below the Grammys, like, maybe selling out a show, or, like, seeing your album on a shelf in an Urban Outfitters… and the Grammys are so far above that. It’s very ridiculous.

All the albums that I grew up listening to were produced by one person.

I wanted to make an album that melodically people can connect to; something that reflects our times and the kinds of difficulties we face.

I’m not the ‘rappity-rapper’ type dude. All my music is really true. I can’t just rap about nothing, just metaphors and putting words together. I can’t just smash out material like other guys. I just want my albums to be crazy every time I drop one.