“I was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.”

Music is the soundtrack to your life. It’s not going to go anywhere. But the way people are purchasing music has changed. It’s not the same anymore. It will never be the same.

My first album was mainly dealing with street issues, and it was ‘coded’: it was called ‘Reasonable Doubt.’ So the things I was talking about…

The burden of poverty isn’t just that you don’t always have the things you need: it’s the feeling of being embarrassed every day of your life, and you’d do anything to lift that burden.

I was a really good student. In the sixth grade, I was reading at a twelfth grade reading level. But I got bored.

Poor people don’t like talking about poverty because even though they might live in the projects surrounded by other poor people and have, like, ten dollars in the bank they don’t like to think of themselves as poor.

If just the presence of Tidal causes other companies to have better pay structure or to pay more attention to it moving forward, then we’ve been successful in one way. So we don’t really view them as competitors. As the tide rises, all the boats rise.

Wherever I go, I bring the culture with me, so that they can understand that it’s attainable. I didn’t do it any other way than through hip-hop.

I’m just going to make the music I love to make, and I’m going to mature with my music.

It’s hilarious a lot of times. You have a conversation with someone, and he’s like, ‘You speak so well!’ I’m like, ‘What do you mean? Do you understand that’s an insult?

Belief in oneself and knowing who you are, I mean, that’s the foundation for everything great.

I came into this music business at 26 years old. I was a fully developed man at that point. At that age, I didn’t have anything to prove.

I am against discrimination of any kind, but if I make snap judgments, no matter who it’s towards, aren’t I committing the same sin as someone who profiles?

I don’t sit around with my friends and talk about money, ever. On a record, that’s different.

Rosa Parks sat so Martin Luther King could walk. Martin Luther King walked so Obama could run. Obama’s running so we all can fly.

People are intermingling, hanging out, having fun, enjoying the same music. Hip-hop is not just in the Bronx anymore. It’s worldwide. Everywhere you go, people are listening to hip-hop and partying together. Hip-hop has done that.

New York – I’m connected. This is my core. I feel like if I’m not connected to New York, then I don’t even know what to do with myself.