“The greatest thing is to win your first Super Bowl.”

Really, coaching is simplicity. It’s getting players to play better than they think that they can.

Football is an incredible game. Sometimes it’s so incredible, it’s unbelievable.

Confidence comes from knowing what you’re doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face.

If they lose, then their life has somehow been diminished. I’m not that way, and it keeps me steady.

I’ve come to the conclusion that players want to be treated alike.

You don’t have to drink or swear or hit people in the face when they’re not looking, but you do have to be tough to win.

Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.

If you eliminate our way of life, the American way of life, what is the effect… what are the alternatives?

Achievement builds character.

If you don’t win a Super Bowl, you’re not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans.

I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game.

There are coaches to whom winning or losing means something close to life or death.

If you show emotion in competition, temporarily, you’ll be ineffective.

I’ve learned that something constructive comes from every defeat.

Leadership is getting someone to do what they don’t want to do, to achieve what they want to achieve.

I try to block out everything that distracts me. Even a big play, I blank it out.

You have to win and you have to win with a vision for the Super Bowl. That’s our passion here.

Even offering three hundred bowls of food three times a day does not match the spiritual merit gained in one moment of love.

Even if the water is falling right on it, it only touches the outside and not the inside. In this way the bowl will never get full.

If we only make merit but have not stopped doing bad things, then we will never have a day of completion. It is like an overturned bowl which is left outside in the rain.

I made a wish on a sliver of moonlight A sly grin and a bowl full of stars.

I think dates considered super corny and cheesy – whether it’s going bowling or miniature golf or something where you can be competitive and just have fun with each other – those always make the most memorable dates!

I was nineteen and I put a bowl on and I said, Cut around! Because it was not the fashion at the time when I did that hairdo – and I kept it all my life!

I would sacrifice 1,000 yards rushing to win a Super Bowl.