“Really, coaching is simplicity. It’s getting players to play better than they think that they can.”

Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you’re in control, they’re in control.

A winner never stops trying.

If you are prepared, you will be confident, and will do the job.

The secret to winning is constant, consistent management.

Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they’re so absorbed with what they’re doing.

Character is the ability of a person to see a positive end of things. This is the hope that a man of character has.

If you’re disciplined enough, you don’t get down when you’re behind, and you have a chance to create something positive.

Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did.

If I had to pick my greatest strength as a football coach, I say it would be innovation.

People striving, being knocked down and coming back… this is what builds character in a man.

Therefore, I never worry about tomorrow or never worry about winning or losing football games. That knowledge gives me a lot of composure in tough situations.

Today, you have 100% of your life left.

Football is an incredible game. Sometimes it’s so incredible, it’s unbelievable.

Confidence comes from knowing what you’re doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face.

If they lose, then their life has somehow been diminished. I’m not that way, and it keeps me steady.

I’ve come to the conclusion that players want to be treated alike.