“If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.”

I’m a huge believer in putting music out as quickly as early as possible.

It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

We don’t fight about music. We don’t fight about artistic direction.

Form follows function straight to hell.

A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.

We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.

My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.

No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.

Design principle: Take things away until the design breaks, then put that last thing back in.

Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’

Typography should not vary widely in an interface.

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.

When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.

It has also been said that the software industry is an example of midgets standing on the toes of other midgets.

Men do not greet one another like this … except perhaps at rugby club dinners.

Life is like a box of sardines and we are all looking for the key.

I would box them into a corner with a badly formed question, and they didn’t know how to get out of it. Now, I let them take me through it step by step, and I listen.

You know, he’s a little bit sometimes outside the box, but you’ve got to let him be who he is.

It bothers me that the average fan, the average sportswriter for that matter, pays so much attention to what’s in a box score.

A box score does not properly represent the most important thing – team play. It shows some guy scoring 27 points, but it doesn’t show that my 27-point man let his guy score 30.

Often life is a frantic avoidance of the truth.

My friends are a crayola box. They highlight different colors of my being, representing different aspects of my personalty, I’ve noticed.

Although it is tempting to imagine an ancient era innocent of biochemical weaponry, in fact this Pandora’s box of horrors was opened thousands of years ago.