In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPERAnd as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
More Alan Cooper Quotes
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Typography should not vary widely in an interface.
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I’m a huge believer in putting music out as quickly as early as possible.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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English bohemians sit in cold orderly rows, like carrots.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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There’s only one thing you can use against pure logic, and that’s common sense.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Define what the product will do before you design how the product will do it.
ALAN COOPER






