“You must be willing to give up something in order to establish that unique position.”

When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.

It’s the first company to build the mental position that has the upper hand, not the first company to make the product.

The most powerful concept in marketing is owning a word in the prospects mind.

Changing the direction of a large company is like trying to turn an aircraft carrier.

Everyone is interested in what‘s new. Few people are interested in what‘s better.

Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

But with a laser, you can drill a hole in a diamond or wipe out cancer.

If you can build a powerful brand, you will have a powerful marketing program.

Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.

If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.

A successful branding program is based on the concept of singularity.

The crucial ingredient in the success of any brand is its claim to authenticity.

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

War and marketing have many similarities.

Positioning is not what you do to a product.

You must learn how to face danger and understand fear, yet not be afraid. You establish your goal, and no matter what deters you along the way, in your every waking moment you must say to yourself, “I could do it.”

Secular progressivism, which attempts to remove God from the public square, is not consistent with the principles that established the USA.

The context of what can be known establishes that love and indifference are forms of language, but the wise addition of punctuation allows us to believe that there are other harms – the dash gives the reader the clear signal they are coming.

There is nothing perhaps so generally consoling to a man as a well-established grievance.

Either we will establish an ecological society or society will go under for everyone, irrespective of his or her status.

I would sing a four-to-five minute piece for the audience and then I could talk to them and say “Hi” to them! I would not need to act out scenes where my character was dying from tuberculosis or killing somebody else on stage, I could have a nice conversation with them.

It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it

The fools of the world have been those who have established religions, ceremonies, laws, faith, rule of life.