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Those who fail to reread are obliged to read the same story everywhere.

Roland Barthes

I have tried to be as eclectic as I possibly can with my professional life, and so far it’s been pretty fun.
ROLAND BARTHES

Fun Life Myself Possible Pretty Professional
The book creates meaning, the meaning creates life.
ROLAND BARTHES

Creation Life Meaning
If I had to create a god, I would lend him a “slow understanding”: a kind of drip-by-drip understanding of problems. People who understand quickly frighten me.
ROLAND BARTHES

Creation Fear God Problem Scare Slow Understand Understanding
Those who fail to reread are obliged to read the same story everywhere.
ROLAND BARTHES

Failure Obligation Reading Story
Painting can feign reality without having seen it.
ROLAND BARTHES

Myself Painting Reality See
Every object in the world can pass from a closed, silent existence to an oral state, open to appropriation by society, for there is no law, whether natural or not, which forbids talking about things
ROLAND BARTHES

Existence Law Natural Object Silence Society State
The author enters into his own death, writing begins.
ROLAND BARTHES

Author Beginning Death Deep Writing
There is only one way left to escape the alienation of present day society: to retreat ahead of it.
ROLAND BARTHES

Escape Present Way
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
ROLAND BARTHES

Desire Disappointment Pleasure Rival Truth
Cameras, in short, were clocks for seeing, and perhaps in me someone very old still hears in the photographic mechanism the living sound of the wood.
ROLAND BARTHES

Camera Living Myself Old Photography Sound
Where you are tender, you speak your plural.
ROLAND BARTHES

Fragile Soft Talk Tender Yourself
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure
The Ventoux is a god of Evil, to which sacrifices must be made. It never forgives weakness and extracts an unfair tribute of suffering.
ROLAND BARTHES

Evil Forgiveness God Ourselves Suffering Weakness
A picture is never anything but its own plural description.
ROLAND BARTHES

Description Photograph Plural
Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire.
ROLAND BARTHES

Desire Fingers Language Myself Skin Tremble Word
Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
ROLAND BARTHES

Experience Fashion Past Present Refusal

Those who fail to reread are obliged to read the same story everywhere.

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Those who fail to reread are obliged to read the same story everywhere.

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