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Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.

Roland Barthes

The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value
There is only one way left to escape the alienation of present day society: to retreat ahead of it.
ROLAND BARTHES

Escape Present Way
I have tried to be as eclectic as I possibly can with my professional life, and so far it’s been pretty fun.
ROLAND BARTHES

Fun Life Myself Possible Pretty Professional
Who speaks is not who writes, and who writes is not who is.
ROLAND BARTHES

Literature Poet Talk Writing
Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.
ROLAND BARTHES

Classification Forget Language Oppression Power Speech
Language is neither reactionary nor progressive; it is quite simply fascist; for fascism does not prevent speech, it compels speech.
ROLAND BARTHES

Language Prevent Progression Speech
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
To know that one does not write for the other, to know that these things I am going to write will never cause me to be loved by the one I love (the other), to know that writing compensates for nothing, sublimates nothing, that it is precisely there where you are not–this is the beginning of writing.
ROLAND BARTHES

Beginning Known Love Myself Writing
A photograph is always invisible, it is not it that we see.
ROLAND BARTHES

Invisible Photograph See
The realists do not take the photograph for a ‘copy’ of reality, but for an emanation of past reality, a magic, not an art.
ROLAND BARTHES

Art Magic Photography Reality
We don’t forget, but something vacant settles in us.
ROLAND BARTHES

Forget Ourselves Settle
The Ventoux is a god of Evil, to which sacrifices must be made. It never forgives weakness and extracts an unfair tribute of suffering.
ROLAND BARTHES

Evil Forgiveness God Ourselves Suffering Weakness
I passed beyond the unreality of the thing represented, I entered crazily into the spectacle, into the image, taking into my arms what is dead, what is going to die.
ROLAND BARTHES

Beyond Death Myself Pass Reality Spectacle
Man does not exist prior to language, either as a species or as an individual.
ROLAND BARTHES

Existence Language Man Position
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure
The book creates meaning, the meaning creates life.
ROLAND BARTHES

Creation Life Meaning

Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.

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Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.

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