My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITAI often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
More Akio Morita Quotes
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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When I find an employee who turns out to be wrong for the job,
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Amenities are not of great concern to management in Japan.
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We all learn by imitating, as children, as students, as novices in the world of business.
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In the United States businessmen often do not trust their colleagues.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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If management take the risk of hiring them, we have to take the responsibility for them.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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It’s difficult to see new projects to fruition.
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An enemy of innovation could be your own sales force.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA