Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
CHARLES DUHIGGThere’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
More Charles Duhigg Quotes
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When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
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The brain has this amazing ability to find happiness even when the memories of it are gone.
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At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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Hiding what you know is sometimes as important as knowing it.
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
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Habits are malleable throughout your entire life.
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Companies aren’t families. They’re battlefields in a civil war.
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Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
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I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
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This is the real power of habit: the insight that your habits are what you choose them to be.
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There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
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Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.
CHARLES DUHIGG






