The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
CHARLES DUHIGGI think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
More Charles Duhigg Quotes
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Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
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For a habit to stay changed, people must believe change is possible.
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America is the Saudi Arabia of coal.
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There’s something about it that makes other good habits easier.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
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The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
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The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.
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Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
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Since the 17th century, insurance agents have been the foremost experts on risk.
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If you believe you can change – if you make it a habit – the change becomes real.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
CHARLES DUHIGG