America is not just a country, it’s an idea.
EDWARD DE BONO
On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
More Edward de Bono Quotes
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America is not just a country, it’s an idea.
EDWARD DE BONO -
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
EDWARD DE BONO -
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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Complexity means distracted effort. Simplicity means focused effort.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
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A good design is not a democratic consensus.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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People should realize we’re jerks just like them.
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I’m a very loyal and unreliable friend.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONO