Argument is meant to reveal the truth, not to create it.
EDWARD DE BONOIf you never change your mind, why have one?
More Edward de Bono Quotes
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Creativity and lateral thinking have exactly the same basis as humour.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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Happiness is for those who don’t really need it. So I can live without happiness.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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The Church has its problems, but the older I get, the more comfort I find there.
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Humor is by far the most significant activity of the human brain.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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America is not just a country, it’s an idea.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Creativity gives the possibility of some sort of achievement to everyone.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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I think school is a place where thinking should be taught.
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