black
grey
blue
red
brown
white

The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Edward de Bono

A good design is not a democratic consensus.
EDWARD DE BONO

Democracy Goodness One Liner
Simplicity before understanding is simplistic; simplicity after understanding is simple.
EDWARD DE BONO

Simplicity Understand
Perception is real even when it is not reality.
EDWARD DE BONO

One Liner Perception Reality
You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO

Different Hole Place Yourself
Do we have the will to make poverty history?
EDWARD DE BONO

History Poverty Willing Yourself
A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONO

Complete Memories
Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
EDWARD DE BONO

Better Goodness Human Resource Thinking Ultimate
An idea that is developed and put into action is more important than an idea that exists only as an idea.
EDWARD DE BONO

Development Existence Ideas
A question is a polite way of demanding something.
EDWARD DE BONO

Demand Polite Question
Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
EDWARD DE BONO

Operational People Science Teaching
America is not just a country, it’s an idea.
EDWARD DE BONO

Country Idea One Liner
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
EDWARD DE BONO

Better Improvement Perfection Problem Solve Way
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO

Discover Ideas Lying Need Opportunity Production
What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONO

Change Display Important Joke Perception Thinking
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONO

Attempt Complete Discussion Ego Explore Genuine Subject
The mind can only see what it is prepared to see.
EDWARD DE BONO

Mindset Preparation See

The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Related Topics

Popular Authors

The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Related Topics

Popular Authors

More Edward de Bono Quotes