Creativity and lateral thinking have exactly the same basis as humour.
EDWARD DE BONOI’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
More Edward de Bono Quotes
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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The need to be right all the time is the biggest bar to new ideas.
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The analysis of data will not by itself produce new ideas.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
EDWARD DE BONO