I’m a very loyal and unreliable friend.
EDWARD DE BONOA characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
More Edward de Bono Quotes
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Creativity makes life more fun and more interesting.
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The analysis of data will not by itself produce new ideas.
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You can’t dig a different hole by digging the same one deeper.
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The effective thinker treats arrogance as the major sin of thinking.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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The power of a car is separate from the way the car is driven.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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You cannot dig a hole in a different place by digging the same hole deeper.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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The need to be right all the time is the biggest bar to new ideas.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
EDWARD DE BONO