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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.

Edward de Bono

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
EDWARD DE BONO

Action Problem Situation Time Way
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
EDWARD DE BONO

Destroy Evidence Support Way World
Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONO

Future Thinking Traditional Willing
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO

Creativity Focus Powerful Process Simplicity Source
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
EDWARD DE BONO

Better Enough Ideas Right Wrong
You cannot look in a new direction by looking harder in the same direction.
EDWARD DE BONO

Direction Hard Yourself
If you do not design the future, someone or something else will design it for you.
EDWARD DE BONO

Design Future Yourself
Humor is by far the most significant activity of the human brain.
EDWARD DE BONO

Activity Brain Human Humor
Simplicity before understanding is simplistic; simplicity after understanding is simple.
EDWARD DE BONO

Simplicity Understand
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONO

Drive Intelligence People Poor Thinking
Perception is real even when it is not reality.
EDWARD DE BONO

One Liner Perception Reality
Argument is meant to reveal the truth, not to create it.
EDWARD DE BONO

Argument Creation Reveal Truth Yourself
You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO

Different Hole Place Yourself
To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
EDWARD DE BONO

Confidence Development Enjoyment Skills
The mind can only see what it is prepared to see.
EDWARD DE BONO

Mindset Preparation See
Logic will never change emotion or perception.
EDWARD DE BONO

Change Emotion Logic Perception

Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.

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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.

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