The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONO
EDWARD DE BONO
Edward de Bono on aware
Edward de Bono128 quotes“The awful thing is that you can never be aware of what you are not aware of.”
More from Edward de Bono
Perception is real even when it is not reality.
Edward de BonoEdward de Bono Creativity gives hope that there can be a worthwhile idea.
Edward de BonoEdward de Bono People should realize we’re jerks just like them.
Edward de BonoEdward de Bono I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
Edward de BonoEdward de Bono One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de BonoEdward de Bono A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de BonoEdward de Bono Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de BonoEdward de Bono In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
Edward de BonoEdward de Bono The need to be right all the time is the biggest bar to new ideas.
Edward de BonoEdward de Bono Humor is by far the most significant activity of the human brain.
Edward de BonoEdward de Bono Complexity creates confusion, simplicity focus.
Edward de BonoEdward de Bono Simplicity before understanding is simplistic; simplicity after understanding is simple.
Edward de BonoEdward de Bono Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de BonoEdward de Bono We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
Edward de BonoEdward de Bono Happiness is for those who don’t really need it. So I can live without happiness.
Edward de BonoEdward de Bono You cannot look in a new direction by looking harder in the same direction.
Edward de BonoEdward de Bono
Original quotes
From our community writers
Find someone who can hear you even when you’re silent.
Brad NeatonBrad Neaton Shadows follow me the way a vulture stalks death. One small step ahead.
Danielle MontgomeryDanielle Montgomery Hidden in the ashes, of a fallen building lays a child’s family photo, with whom he could never unite in life.
Heba NazarHeba Nazar To love something, someone. You don’t need to own them.
Sonika MSonika M When you miss someone, you realize their worth and your faith.
Aradhna S BirenAradhna S Biren The bed was the canvas, we were the art.
Jonny OxJonny Ox Every little part of your soul was made to shine.
Ashley PrzywolskiAshley Przywolski When in truth, it is the transparency that kills you. The pain of seeing through to something you can never quite touch.
Lang LeavLang Leav
Meet the writers
More on aware
We look at the dance to impart the sensation of living in an affirmation of life, to energize the spectator into keener awareness of the vigor, the mystery, the humor, the variety, and the wonder of life. This is the function of the American dance.
Martha GrahamMartha Graham Living in a chronic state of unawareness can cause us to miss much of what is most beautiful and meaningful in our lives.
Jon Kabat-ZinnJon Kabat-Zinn Living in each moment with the awareness that nothing is permanent is an invitation to love more deeply, to speak more honesty, and to align with whispers of our soul.
Sheleana AiyanaSheleana Aiyana I really wish I knew what I was doing because I’d be writing hit songs every minute.
Bruno MarsBruno Mars If we go down into ourselves, we find that we possess exactly what we desire.
Simone WeilSimone Weil The awareness is not part of the darkness or the pain; it holds the pain, and knows it, so it has to be more fundamental, and closer to what is healthy and strong and golden within you.
Jon Kabat-ZinnJon Kabat-Zinn Practice moment to moment non-judgemental awareness.
Jon Kabat-ZinnJon Kabat-Zinn There are a lot of different ways to talk about mindfulness, but what it really means is awareness.
Jon Kabat-ZinnJon Kabat-Zinn